PowerInbox announced a $6.5 million investment on Wednesday to expand its workforce and enhance its email personalization technology. PowerInbox currently offers a suite of … Read the whole story
A majority of small business owners who leverage email marketing say it is essential to growing their business, reports a new study by email … Read the whole story
A lack of resources, strategy and budget constrains are the largest hurdles facing content marketers today, suggests a recent study by Ascend2. Read the whole story
Marketers worry about how often they should email customers. The advice from reed.co.uk is to let customer behaviour set the tempo, so they remain … Read the whole story
Invoca on Wednesday announced a $30 million Series D funding round, bringing the company's total funding to $60 million. Read the whole story
WPP and J. Walter Thompson argued in new court filings in the JWT sex harassment case that comments made by former agency CEO Gustavo … Read the whole story
Among mobile marketers, what is separating the winners from the losers? Well, top mobile teams are nearly 200% more likely to use deep links … Read the whole story