After unanimously passing the House of Representatives, the Email Privacy Act has stalled in the Senate as politicians and digital organizations debate an amendment … Read the whole story
Marketing automation company Blueshift announced the launch of a technology platform Tuesday that allows B2C marketers to build what company executives calls a recommendation … Read the whole story
Marketing technology company Movable Ink unveiled Behavioral Apps on Tuesday, a new suite of email marketing tools for real-time personalization. Read the whole story
In less time than it takes store-bought soda pop to go flat in the pantry, Keurig Green Mountain yesterday said it was discontinuing the … Read the whole story
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Resends became popular a few years ago when marketers realized that sending the same exact email twice would get incremental opens, clicks, and even … Read the whole story
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Addressable targeting isn't just a U.S. trend, but a global goal. Part of the $30 million Signal secured in a Series E investment round … Read the whole story
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E-receipts have to be one of the biggest cross-channel quick wins for both brands and the customers they provide better insight into. Read the whole story
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Ignite Farm Managing Partner Michael Friedman knows how to give a back-handed compliment. During his opening keynote on Day Three of the Email Insider … Read the whole story
