• by Joe Mandese  @mp_joemandese, June 8, 2016

Ignite Farm Managing Partner Michael Friedman knows how to give a back-handed compliment. During his opening keynote on Day Three of the Email Insider Summit, Friedman touted Spirit Airlines -- for its email marketing, not its in-flight experience.

Acknowledging that he only flies Spirit when he doesn’t have any other choice and that it’s not a great passenger experience, he then went on to crow about its inbound service. You know, the email kind.

“I promise you, their emails are phenomenal,” he gushed adding that the airline’s email team, “Do a great job of capitalizing on things that are happening in pop culture -- things that are happening in current events.”

He acknowledged their email content campaigns can be a “little bit edge, a little bit risque at times, but they keep you engaged.”

That said, those are not exactly the attributes you’d want to experience in-flight, either.