MediaPost Publications - Email Marketing Daily 07/07/2016

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COMMENTARY
Declare Independence From Potential Email Issues
by April Mullen, Columnist
With the fireworks of Independence Day behind us in the U.S., it's time to focus on getting your email program ready for the back-to-school … Read the whole story
COMMENTARY
Learning While Lounging: Six Great Beach Reads About PR And The Media
by Alison Hill, Columnist
Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a … Read the whole story
Tech Issues Impact Streaming Subscriptions
by Wayne Friedman
Overall quality issues affected 15% of viewers. One in five consider the technical issues so serious they are likely to cancel the service. Other … Read the whole story
Localytics Integrates With Oracle For Omnichannel Marketing
by Ben Frederick
The mobile engagement and analytics platform has announced the launch of an app on Oracle's Marketing AppCloud that allows clients to connect Localytics' mobile … Read the whole story