Email Marketing Daily
Monday, July 18, 2016
  • COMMENTARY
    Are Email Marketers Ready To Share Data?
    by George Bilbrey, Op-Ed Contributor

    For years, catalogers and other "traditional" direct marketers have shared customer-level information to drive better ROI from their marketing investments. This sharing has largely … Read the whole story

  • COMMENTARY
    If Email's So 'Legacy' How Comes It's Driving Digital Targeting And Cross-Channel Conversions?
    by Sean Hargrave, Staff Writer

    It's so easy to write off email and forget how it's the main way we're targeted in digital and identified in cross-channel purchases. Read the whole story

  • COMMENTARY
    Mobile Use Skyrockets Without The Need For More Devices
    by Laurie Sullivan, Staff Writer

    Searches and purchases on mobile devices continue to climb, per Google, but only about half of the devices in an Internet-connected home are mobile. … Read the whole story

  • NetApp Boosts Engagement, Identifies Customer Segments With Adobe
    by Jess Nelson

    NetApp, a data management and cloud storage solution, boosted Web site engagement and conversions after partnering with the Adobe Marketing Cloud for insight-driven multichannel … Read the whole story