Monday, July 18, 2016
- COMMENTARY
For years, catalogers and other "traditional" direct marketers have shared customer-level information to drive better ROI from their marketing investments. This sharing has largely … Read the whole story
- COMMENTARY
It's so easy to write off email and forget how it's the main way we're targeted in digital and identified in cross-channel purchases. Read the whole story
COMMENTARYSearches and purchases on mobile devices continue to climb, per Google, but only about half of the devices in an Internet-connected home are mobile. … Read the whole story
NetApp, a data management and cloud storage solution, boosted Web site engagement and conversions after partnering with the Adobe Marketing Cloud for insight-driven multichannel … Read the whole story
