Email ranked as one of the top three traffic drivers on Black Friday, according to new shopping data released Monday by Adobe Digital Insights, … Read the whole story
Want to turn newcomers into shoppers? A good old-fashioned money-off voucher code will make welcome messages 2.5x more successful in turning lookers into bookers. Read the whole story
Email and data solutions provider Return Path announced the acquisition of San Diego-based startup Email Copilot on Monday. Return Path will acquire the entire … Read the whole story
A new administration always brings change, so what's a cross-channel marketer to do and plan for in the face of uncertainty? Read the whole story
Consumers spent $3.34 billion online on Black Friday, up 21.6% year-over-year, while Thanksgiving accounted for the remaining $1.93 billion for the two days. The … Read the whole story
Google reported Monday that store foot traffic jumped 65% on Black Friday compared with an average weekend day in November. Clothing stores and toy … Read the whole story