A marketer recently asked for advice about how to handle salutations and personalization for a consumer brand's email program. I hear this question often … Read the whole story

Purina leveraged the Salesforce Sales Cloud, Marketing Cloud and Pardot to first improve data quality, and then to leverage that data to make marketing … Read the whole story

Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many … Read the whole story

How to identify and target brand advocates -- who will spend hours reading your content, watching your videos, and attending your events -- but … Read the whole story

Keeping data in-house rather than sending it to the cloud has advantages, says Marc Gallman, senior manager, big data architecture at Lenovo. One advantage … Read the whole story