The Email Edge
Some firms have not yet learned the gentle art of re-engagement. But many have. Here's a round-up of who's using email to drive loyalty and ROI. Read the whole story
- COMMENTARY
I spend a lot of time looking at new marketing technologies. Over the last 16 years, I've seen new technologies reach rapid adoption because … Read the whole story
Responding to public and internal pressure, Uber CEO Travis Kalanick yesterday resigned from President Donald Trump's economic advisory council. In an email to employees, … Read the whole story
- COMMENTARY
Three-word headers are email's sweet spot now, and most will be opened on a mobile device. The copy sweet spot is down to 50-125 … Read the whole story
Yahoo has prevailed in a lawsuit brought by a man who said he received more than 27,000 text alerts meant for someone else. Read the whole story
