MediaPost Publications - Email Marketing Daily 07/13/2017

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Email Insider

Email Automation Has Its Day: It Now Beats Cost As A Factor

by Ray Schultz, Columnist

Two authorities make the case for email automation. It can drive "awesome personalization" and lead to several other marketing benefits. Read the whole story

Read Now »

Less Than Half Of Consumers Satisfied With Email-Based Customer Service
by Jess Nelson
Eight out of ten shoppers are willing to switch brands after a bad customer experience, according to a recent report by inContact, a cloud-based … Read the whole story
OneSpot Integrates Content-Sequencing Engine With Several ESPs
by Ray Schultz
The OneSpot ESP roster now includes Oracle Responsys, Cheetah Digital, Epsilon Agility Harmony, Cordial, Zeta Global, among others. The firm provides ESPs with "a … Read the whole story
COMMENTARY
Your Marketing Department Needs A Digital Librarian
by Jake Athey
The librarian is an essential role because the ease of finding content changes the value of that content. If you can find it, you … Read the whole story