Holiday-themed emails in fourth-quarter 2016 generated a 14.6% lower open rate compared to business-as-usual campaigns, according to Yes Lifecycle Marketing. Read the whole story

SendGrid has upgraded its email editing capabilities so marketers have the flexibility to choose between coding emails in HTML or designing them with an … Read the whole story

Redkix is offering a team-messaging platform powered by email. Read the whole story

Predictive search has been a focus for Criteo for some time. Its Q2 results, reported Wednesday, demonstrated how the move to combine creative optimization … Read the whole story