Email Insider
by Ray Schultz, Columnist
Want to get a better handle on your open rates? Analyze your reopens and time spent. And measure the click-to-open ratio. Read the whole story
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by Jess Nelson
New research from GetResponse suggests that marketers should "go small or go home" when it comes to email list size and segmentation. Read the whole story
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by Ray Schultz
A new worldwide emergency network is based on matching of email and physical addresses. Read the whole story
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by Ray Schultz
An online scam included emails claiming to be surveys sent by Kohl's and Amazon, the FTC alleges. Read the whole story
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by Sara Guaglione
A Pew report looked at 36 digital native news outlets that originated online. Pew looked, in part, at the sites' different audience strategies to … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A holiday season is often the busiest and most lucrative time of the year for many brands. In 2016, holiday sales increased by 4% … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google says it will comply with the General Data Protection Regulation across all services … Read the whole story