Email Insider
by Ray Schultz, Columnist
Email marketers think they're doing better than their competitors. Personalization is their goal -- and their biggest challenge. Read the whole story
-
by Jess Nelson
Communications platform Slack introduced Shared Channels on Tuesday, a new feature allowing two organizations using Slack to message each other. Read the whole story
-
by Ray Schultz
Movable Ink has introduced a new content platform, and is developing other products. Read the whole story
-
by Ray Schultz
Travel-booking site Travelocity gained an edge in response and ROI with a module-driven email campaign offering $400 vacation packages. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Adobe just released its Consumer Email Survey Report. And one line from it immediately jumped out at me: "We've seen a 28 percent decrease … Read the whole story
COMMENTARY
by Gretchen Scheiman, Op-Ed Contributor
It's amazing how easy it is to forget your audience. The day-to-day mechanics of pulling lists, picking products, and designing offers can focus so … Read the whole story