Interactive emails are now compatible with the Gmail App on Android phones, thanks to a new technique released Wednesday by Email on Acid. Read the whole story

Appboy is officially renaming its company to "Braze," the lifecycle engagement technology company announced Tuesday. Read the whole story

San Francisco-based marketing technology company Blueshift announced the general availability of its Live Personalization product on Wednesday. Read the whole story

A joint partnership between Pixlee and Listrak could help firms send user-generated content in triggered emails. Read the whole story

Financial terms weren't disclosed although Pierry had revenues of $14.5 million last year. The firm's clients include LifeLock, Louisiana Tech University, Major League Soccer … Read the whole story