Email Insider
by Ray Schultz, Columnist
GDPR is being over-hyped? What's over-hyped about the Facebook-Cambridge Analytica affair? Read the whole story
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by Jess Nelson
Adobe Labs has been testing a product that detects misalignments within an email and landing page utilizing Adobe Sensei, Adobe's framework for machine learning … Read the whole story
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by Ray Schultz
SSO will help firms maintain password security and comply with regulations such as GDPR and HIPAA, Identillect says. Read the whole story
by Wendy Davis
"We ran all the digital campaign, the television campaign and our data informed all the strategy," Cambridge Analytica CEO Alexander Nix reportedly boasted, referring … Read the whole story
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by Ray Schultz
A new offering from Salesflower.com allows B2B marketers to select and access leads from any location, the company says. Read the whole story
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by Laurie Sullivan
Oath on Wednesday became one of the first major advertising companies to provide guidance and details on how it will comply with Europe's privacy … Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
When I ask email marketers what their major projects are for the year, invariably I hear a list that includes some combination of efforts … Read the whole story
COMMENTARY
by Roger Gorman, Op-Ed Contributor
Last year was dubbed the year of artificial intelligence and for good reason. The technology really hit the mainstream last year, with Google Home, … Read the whole story