SparkPost CEO Phillip Merrick talks about what firms are doing to drive email ROI and the tools they're using to get there. Read the whole story
Uber has been hit with a new FTC complaint over a 2016 data breach it failed to disclose for a year. Read the whole story
A framework for dealing with the GDPR has been created by high-tech companies Braze, Amplitude, mParticle and AppsFlyer. Read the whole story
In order to ensure multiple generations are aware of its new limited-time menu items, Cracker Barrel is running two creative spots from Epsilon and … Read the whole story
Faced with ongoing concerns over users' privacy, Facebook says it will stop publicly opposing a California proposal that would give consumers the right to … Read the whole story
Reflecting marketers' strategic push to bypass conventional advertising and media-buying, so-called "content marketing" has grown into a $16 billion global industry. In the U.S., … Read the whole story