Content Marketing Surges, Tops $16 Billion Worldwide
- by Joe Mandese @mp_joemandese, April 13, 2018
Reflecting a strategic push by marketers to bypass conventional advertising and media-buying, so-called “content marketing” has grown in a relatively short period of time into a $16 billion global industry. That is among the top line findings of the 2018 edition of media research and economists PQ Media’s Global Branded …
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