Email Insider
by Ray Schultz, Columnist
Consumers are being barraged by a new wave of emails. Are they spam? Not quite: They simply ask people to opt in. Read the whole story
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by Ray Schultz
B2B marketers face challenges as they get their data houses in order, according to a study conducted by Forrester for Dun & Bradstreet. Read the whole story
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by Ray Schultz
A service from Rebel reduces the steps needed for consumers to purchase online. Read the whole story
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by Laurie Sullivan
Google said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service. The ID allows marketers to … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
92% of adults surveyed have some type of opinion of Facebook. While those opinions lean favorable, there's a lot of ambivalence about the platform. Read the whole story