Email Insider
by Ray Schultz, Columnist
Personalization is the most widely used tactic in lead nurturing. But firms are plagued by lack of time, staff and budget. Read the whole story
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by Ray Schultz
PowerInBox will focus on its monetization solutions for publishers after the sale of its email content unit to Optimove. Read the whole story
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by Ray Schultz
A survey at the recent RSA conference shows that IT staffers are surprised at the changes needed to comply with the new law. Read the whole story
by Sara Guaglione
The 'Monitor Daily' newsletter contains five simplified, easy-to-consume stories. To reach subscribers, it ramped up its email-marketing efforts. Read the whole story
by Joe Mandese
Despite a national and global debate over consumer data privacy and major database breaches, consumers are two to three times more likely to share … Read the whole story
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by Ray Schultz
The Data & Marketing Association will train marketers in best practices for data, and help them build consumer trust. Read the whole story