A legal action filed on Friday asks a court to force a registrar based in Bonn, Germany to collect email addresses and other information. Read the whole story
Ghostery got itself into a jam on the very first day of GDPR -- by CCing recipients of a GDPR consent email. Read the whole story
Movable Ink will now allow clients and third-party developers to build custom apps for content activation. Read the whole story
While much of the focus on the EU's new General Data Protection Regulations (GDPR) has been on the downside for brands, including the costs … Read the whole story
The report provides insights into the different tactics that marketers can leverage to re-engage inactive subscribers and keep new subscribers from unsubscribing after the … Read the whole story
Although Amazon and Groupon topped the list of too-frequent emails, they were among only four brands where engagement was significantly increased. Read the whole story
Companies I've never heard of (or haven't paid attention to) are sending me notes saying that if don't respond soon, they'll take me off … Read the whole story
By paying for the premium service, subscribers are guaranteed their data will not be used by third-party ad trackers. Read the whole story
According to MultiChannel Merchant, speaking to "Shopping Experience" reported by Daniela Forte, "as a consumer navigates her way through the purchase journey to the … Read the whole story