Email Insider
by Ray Schultz, Columnist
Email marketers must turn to algorithm-driven multi-touch attribution, if i-com is correct. Read the whole story
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by Ray Schultz
Almost 20% say they will never be compliant, IAPP finds in its annual privacy survey. Read the whole story
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by Ray Schultz
The newly renamed company has moved beyond email marketing to an omnichannel approach. Read the whole story
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by Ray Schultz
Gmail management platform Hiver plans to invest in product development and global expansion. Read the whole story
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by Laurie Sullivan
Oracle released technology on Monday that analyzes data based on past and present real-time interactions to determine future behavior. It also built in privacy … Read the whole story
COMMENTARY
by David Cohn
According to one report, 84% of consumers' outbound sharing now takes place via dark-social channels. Learn how to tap this market. Read the whole story