Email marketers must turn to algorithm-driven multi-touch attribution, if i-com is correct. Read the whole story
Almost 20% say they will never be compliant, IAPP finds in its annual privacy survey. Read the whole story
The newly renamed company has moved beyond email marketing to an omnichannel approach. Read the whole story
Gmail management platform Hiver plans to invest in product development and global expansion. Read the whole story
Oracle released technology on Monday that analyzes data based on past and present real-time interactions to determine future behavior. It also built in privacy … Read the whole story
According to one report, 84% of consumers' outbound sharing now takes place via dark-social channels. Learn how to tap this market. Read the whole story