Data is driving personalized marketing campaigns and cart abandonment emails, Gartner L2 finds. Read the whole story

B2B brands are hampered by siloed or inaccessible customer data, Dun & Bradstreet reports. Read the whole story

The internet has gone viral with an email featuring a cat named Joey. But it should never have been sent. Read the whole story

Allowing advertisers to use LinkedIn data for search campaigns on Bing suggests Microsoft will move more aggressively to build out advertising services. Read the whole story

Each fall, as marketers plan their campaigns for the coming year, writes Ron Rodrigues, Pandora publishes its perspective of the diverse ad-supported audio landscape … Read the whole story