Over two-thirds of firms lack confidence in their ability to personalize, Forrester reports. Read the whole story
Trump and Rubio emails attack opponents as pipe bombs are sent to CNN, Barack Obama and other Democrats. Read the whole story
The enhanced technology allows users to streamline the email campaign creation process and comply with GDPR. Read the whole story
Bluecore is adding capabilities that go beyond email, including Facebook, mobile push and SMS. Read the whole story
Mediafly will gain interactive B2B sales tools, including TCO/ROI calculators, with the purchase of Alinean, it says. Read the whole story
Only 14% of the chains studied are using predictive analytics, HRC Retail Advisory reports. Read the whole story
Federal lawmakers should pass privacy legislation that would give consumers a new set of rights, including the right to "have personal data minimized," Apple … Read the whole story