Email Insider
by Ray Schultz, Columnist
Brands with clean lists and few complaints are much more likely to get their emails delivered, Return Path reports. Read the whole story
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by Ray Schultz
CM Group, the parent of Delivra, Emma and Sailthru, has acquired marketing technology firm Vuture, which serves the legal field. Read the whole story
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by Ray Schultz
SparkPostSignals enables firms to predict email delivery problems and head them off, the company says. Read the whole story
by Joe Mandese
MALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, agencies, media and data analysts at the I-COM Data Summit exposed tensions … Read the whole story
by Sara Guaglione
The number of free Quartz articles a user can read depends on an algorithm that calculates the likelihood of subscriber conversion. Read the whole story
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by Ray Schultz
Of the millennial consumers surveyed, 74% will spend $50 in-store and 54% will spend it online, First Insight reports. Read the whole story
by Sara Guaglione
The modern, redesigned Horoscope.com mobile app is now called Sun Signs, and offers a monthly subscription package called Sun Signs Premium. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 78% of all Mother's Day-related purchases occurred between May 5 and May 12, 2019, according to data that analyzes the first 12 days … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Google's "do no evil" banner was exposed this week as Eric Schmidt defended the company in law, not morals. Read the whole story