The feature will first be offered on the web with mobile soon to follow. It allows firms to send interactive email messages, Google says. Read the whole story

Email is used as a source of data for analyzing cross-channel interactions by 41%, Pointillist reports. Read the whole story

Google is collecting baskets of personal information on Gmail users and other services such as search. While Google gives you directions on how to … Read the whole story

If there's one thing we learned from this morning's presentation from Zillow's Olly Downs, it's that artificial intelligence is like a rooster. Read the whole story

Attention to detail on a more human level makes customers feel valued. Make every communication personal to get that emotional connection. Read the whole story

Kids see mail with their names and begin to identify as adults. "They expect to get mail from colleges," said Doug Henderson, Email Strategy … Read the whole story

"Starting from the bottom and layering up leads to your North Star," said Lenovo's Marion Price. "Find your goal and work backwards." Read the whole story

In a new take on interactivity at our Email Insider Summit, we paired two people to present a design critique of emails offered up … Read the whole story