Email Insider
by Ray Schultz, Columnist
A study by Cardinal Path shows that an analytics duopoly exists -- nobody else even comes close. Read the whole story
-
by Ray Schultz
ShippingEasy has upgraded its Customer Marketing platform, which delivers insights, segmentation and life cycle analytics that drive triggered email campaigns, the company says. Read the whole story
-
by Ray Schultz
Airlines will be able to reward loyalty via email and other channels, the company says. Read the whole story
-
by Ray Schultz
Connected Intelligence pulls data from emails, events and documents, while using AI to add data for Dynamics 365, the company says. Read the whole story
-
by Ray Schultz
The largest percentage of SMBs -- 36% -- spend $10,000 or less per year on digital marketing, The Manifest reports. Read the whole story
by Joe Mandese
Asked what they would charge companies for use of their personal data, American consumers express a wide range of dollar value -- from a … Read the whole story
COMMENTARY
by Staff Writers
GasBuddy's car profile infers tank size and present segment offers through personalization. Emails to customers show how much they saved in a year, which … Read the whole story
COMMENTARY
by Staff Writers
The top effective channels are email -- which is the most impactful, most effective for reaching inactive users and drives awareness -- and App … Read the whole story