• by Ray Schultz , June 20, 2019

Sabre Corp. has teamed up with Cheetah Digital to add Cheetah’s loyalty management tool to the Sabre Commercial Platform for use by airlines.

The arrangement combines Cheetah Digital’s loyalty capabilities with Sabre’s offer management skills.

It will allow airline brands to reward loyalty via email, mobile social, web, mobile app and point-of-sale touchpoints, the company says.

The Cheetah platform will be a successor to Sabre’s Frequent Flyer Manager technology, the company says.

The cloud-based Cheetah Loyalty tool analyzes millions of digital signals to provide behavioral and contextual data.

Sabre hopes the alliance will be a “game changer for our airline customers,” says Rodrigo Celis, senior vice president, product management, commercial solutions at Sabre Airline Solutions 

The competitive travel industry is “increasingly driven by personalization and real-time data activation, and we value the opportunity to innovate with a recognized leader such as Sabre,” adds Jon Siegal, vice president of global loyalty sales, Cheetah Digital.

The Sabre-Cheetah combo will also help airlines identify potential high-value customers while providing access to mobile engagement apps, Sabre claims. 

Sabre says its global travel marketplace processes more than US$120 billion of global travel spend per annum.

Cheetah Digital is an enterprise cross-channel marketing technology company.