Email Insider
by Ray Schultz, Columnist
Statistics show that marketers rate paper mail as more efficient than email. But both have their place in the mix. Read the whole story
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by Ray Schultz
Many retailers lack the technology and data to see what their customers are doing -- or even to identify them. Read the whole story
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by Ray Schultz
Adobe Target will help brands move beyond personalization limited to the last item viewed or purchased, the company says. Read the whole story
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by Ray Schultz
Integris Software says its Data Subject Request (DSR) service can help firms find subject data across the entire ecosystem. Read the whole story
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by Ray Schultz
Jonathan Herrick will serve as CEO, and Curt Keller will serve as chairman of the board. The firm will operate under the Benchmark name. Read the whole story
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by Ray Schultz
UK-based Tillpoint is collaborating with Mailchimp to allow clients to send targeted marketing emails using a CRM app. Read the whole story
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by Ray Schultz
The digital agency recently rebranded itself and has made several acquisitions. Ryan McGuire was hired to lead the firm's CRM and email team. Read the whole story
by Melynda Fuller
Soon will assist stakeholders in solving problems, develop best practices and work to generate growth across mobile marketing, media and advertising with a focus … Read the whole story
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by Laurie Sullivan
Microsoft President Brad Smith reveals why the chatbot, Tay, never had a chance in the U.S. market. Read the whole story