Email Insider
by Ray Schultz, Columnist
A study highlighted this week in the "Harvard Business Review" asserts that long-term buying behavior can be determined from the initial purchase. Read the whole story
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by Ray Schultz
Online faxes do not cause the costs the TCPA seeks to prevent -- such as paper and ink, the FCC states. Read the whole story
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by Ray Schultz
B2B brands spend an average of 29% of their marketing budgets on ABM, ITSMA and ABM Leadership Alliance, a report finds. Read the whole story
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by Ray Schultz
AgilOne provides a single view of the customer fueled by machine learning, Acquia says. Read the whole story
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by Wendy Davis
A Pennsylvania resident can proceed with a claim that retailer Harriet Carter Gifts and tech company NaviStone violated a state wiretap law by allegedly … Read the whole story
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With retailers like Amazon, Walmart and Target selling ad space and paid product listings on their websites, an ecommerce media strategy becomes even more … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Our last day of Email Insider Summit began with a slew of internal case studies from GasBuddy, with Kristen Healy, senior manager of CRM, … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Talk about rock bottom! And such a nice brand, too. Amanda Scarnechia, manager of CRM and consumer data at Scott's Miracle-Gro Company, told Wednesday's … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Just as one goes to the dentist for regular check-ups, so should a brand have a routine maintenance schedule. And on Wednesday, three panelists … Read the whole story