Email veteran Ryan Phelan discusses the challenge of marketing to different locales, from those opening up to those still locked down. Read the whole story
Most firms are succeeding with their data strategies despite hurdles, Ascend2 reports. Read the whole story
The tool for consumers, is now available through the Mac App store, the company announces. Read the whole story
Cordero helped the fashion brand digitize its email bounce-back program and add new forms of personalization. Read the whole story
The data and revenue increases are based on the performance of the marketing units LiveIntent places in the emails sent by local news publisher … Read the whole story
Siding with The New York Times, a federal judge has ordered that the FCC must disclose information about users who submitted comments during the … Read the whole story
One of the most disruptive effects of COVID-19 for brands may be the impact it could have on brand loyalty as many Americans begin … Read the whole story
The "COVID-19 Consumer Data Protection Act" would require companies to obtain people's express consent before collecting or sharing data for contact tracing. Read the whole story