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Marketers Told: Don't Be Guilty Of 'Digital Sameness'
- Marketing Land, Friday, May 1, 2020 5:41 PM
Brands have been displaying “digital sameness” during thee COVID-19 outbreak, says Aprimo CMO Ed Breault. Acquia CMO Lynne Capozzi agrees. But personalization can help. Here’s an overview on what experts in the field are thinking.
