Ninety-seven percent of marketers in a recent study said intent data will give them a competitive advantage in the year ahead, Ascend2 reports. Read the whole story
The average UK consumer receives 4,250 promotional emails per year. And this contributes to a carbon footprint of 33kg per person. Read the whole story
There are different levels of loyalty -- and deep loyalty requires an emotional appeal, Khoros reports. Read the whole story
In the fall of 2017, Facebook Chief Operating Officer Sheryl Sandberg allegedly "acknowledged in an internal email" that she was aware of problems with … Read the whole story
Publisher joins Meredith, which last year launched its Data Studio. Read the whole story