Consumers have high demands -- for instance, they want surprise gifts and discounts, Merkle reports. Read the whole story
Upland says that with a unified customer database, it can help clients engage consumers via email, app, SMS and online. Read the whole story
Despite the growth of corporate email, especially during the COVID pandemic, only 60.5% of employees ever read them, PoliteMail reports. Read the whole story
Sitecore intends to provide a SaaS-based digital experience platform, it says. Read the whole story
Instead, Chrome will employ "privacy preserving" APIs that group people into cohorts by interests in order to target ads. Read the whole story
With the end of the third-party cookie, brands will need to change the methods they currently employ "to target, attribute, measure, and optimize campaigns," … Read the whole story