• by Ray Schultz , March 3, 2021

Digital experience firm Sitecore will acquire Boxever Ltd., a SaaS-based customer data platform, and Four51, Inc., a company that delivers B2B and B2C experiences for enterprise brands, the company announced on Wednesday. 

Terms were not disclosed. 

The announcement follows by two months Sitecore’s unveiling of a growth plan fueled by $1.2 billion in investment. 

At the close, the CEOs of both acquired companies will take on leadership roles. Sitecore plans to  invest in Boxever's Dublin and Four51’s Minneapolis headquarters.

Sitecore helps companies “keep pace with changing demands ensuring they seize the digital opportunity to strengthen consumer connections,” says Steve Tzikakis, CEO, Sitecore.

The purchases will fuel a content-to-commerce, SaaS-based digital equipment platform, Sitecore claims. 

Boxever’s CDP provides a 360-degree view of customers, and Four51’s API provides a headless e-commerce solution, the company adds.