Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. Read the whole story
Sarbacane has purchased rapidmail, a German rival to its company Mailify in a purchase that could affect U.S. brands emailing in Europe. Read the whole story
Accertify finds that 38% of merchants saw an increase in payment fraud last year. Read the whole story
Omnisend's new offering helps agencies, email technology providers and freelancers benefit from clients' success, the company says. Read the whole story
Twitter has also unveiled a service - Super Follows - that would let independent publishers charge for email newsletter subscriptions. Read the whole story
"Net neutrality simply preserves the environment that has allowed the internet to become an engine for economic growth," Mozilla, Vimeo, Reddit and other tech … Read the whole story