MediaPost Publications - Email Marketing Daily 04/13/2021

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Email Insider

Going For The Big Spend: B2C Marketers Boosting Their Messaging Budgets

by Ray Schultz, Columnist

Almost all expect their spending on email, text and push to increase in 2021, MessageGears reports. Read the whole story

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New Attribution Tool Is Based On First-Party Data
by Ray Schultz
The new tool measures newly acquired leads and re-opt-ins through a firm's email or order-tracking systems and begins capturing the user's journey when a … Read the whole story
Power My Analytics Acquires eComIQ
by Ray Schultz
The purchase will allow Power My Analytics to support larger organizations, the company says. Read the whole story
Business Groups, TechFreedom Urge Court To Nix California Net Neutrality Law
by Wendy Davis
"The very concept of state regulation of data use is problematic," the free-market group TechFreedom writes. "Unless states apply the same rules to data … Read the whole story