Power My Analytics, a reporting automation software platform that helps brands collect data from email, advertising, social media and other channels and integrate them into selected destinations, has acquired eComIQ, a data analytics company. Terms were not disclosed.
EComIQ, a Google Marketing partner, helps firms with onboarding and nurturing with online and offline data.
EComIQ serves such brands as 1-800-Flowers, AutoNation, Canon, Intel, Ruth's Chris, and Wyndham, and has supported such nonprofits as the American Cancer Society, along with the U.S. Social Security Administration and other government agencies.
Power My Analytics specializes in helping firms with “Google Analytics audits, implementations, Google Tag Manager, Google Optimize, Google Data Studio, and everything else related to the Google Marketing Platform,” says Morgan Jones, CEO and founder of Power My Analytics.
The firm says it can now support larger organizations with their data management needs.