Email Marketing Daily
Tuesday, April 13, 2021
  • New Attribution Tool Is Based On First-Party Data

    The new tool measures newly acquired leads and re-opt-ins through a firm's email or order-tracking systems and begins capturing the user's journey when a … Read the whole story

  • Power My Analytics Acquires eComIQ

    The purchase will allow Power My Analytics to support larger organizations, the company says. Read the whole story

  • Business Groups, TechFreedom Urge Court To Nix California Net Neutrality Law

    "The very concept of state regulation of data use is problematic," the free-market group TechFreedom writes. "Unless states apply the same rules to data … Read the whole story