Email Insider
by Ray Schultz, Columnist
Brands and shoppers differ on whether email is personalized. But an opportunity awaits, especially for firms sending triggered emails, Cordial reports. Read the whole story
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by Ray Schultz
The IT software and services sector is most likely to employ DMARC (domain-based message authentication and conformance) record, the standard email authentication method. Read the whole story
by Ray Schultz
More than half of consumers will accept longer delivery times in exchange for free shipping, ESW reports. Read the whole story
by Karlene Lukovitz
Laura Edelson of NYU's Ad Observatory project, shut down by Facebook account suspensions last month, will also ask House subcommittee to support measures protecting … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
"Experiential marketing" is back in the top spot of interest among marketers. Purpose-driven consumer expectations of the value they get from experiences has fundamentally … Read the whole story