Email Marketing Daily
Tuesday, September 28, 2021

Email Insider

Is Email Enough? Not Unless It's Personalized, Shoppers Say
by Ray Schultz, Columnist

Brands and shoppers differ on whether email is personalized. But an opportunity awaits, especially for firms sending triggered emails, Cordial reports. Read the whole story

  • Study: Half Of Forbes 2000 Brands Fail To Use DMARC
    by Ray Schultz

    The IT software and services sector is most likely to employ DMARC (domain-based message authentication and conformance) record, the standard email authentication method. Read the whole story

  • Study: Consumers Trust Cross-Border Shipping When Details Are Provided Up Front
    by Ray Schultz

    More than half of consumers will accept longer delivery times in exchange for free shipping, ESW reports. Read the whole story

  • Researcher To Urge Congress To Require Full Advertising Transparency From Platforms
    by Karlene Lukovitz

    Laura Edelson of NYU's Ad Observatory project, shut down by Facebook account suspensions last month, will also ask House subcommittee to support measures protecting … Read the whole story

  • COMMENTARY
    Why Marketers Are Spending More Time Researching 'Experiential Marketing?'
    by Michael McLaren, Op-Ed Contributor

    "Experiential marketing" is back in the top spot of interest among marketers. Purpose-driven consumer expectations of the value they get from experiences has fundamentally … Read the whole story