The McKinsey report lists the strategies that brands can use to understand their customers. Most of them can be accomplished with email. Read the whole story
Apple's Mail Privacy Protection does not kick in when emails are viewed or previewed on an Apple Watch. Read the whole story
ABM is growing in popularity, but is not easy to achieve, Terminus reports. Read the whole story
Email personalization platform Liveclicker's integration with communications firm Phrasee will enable email marketers to scale up without losing their unique brand voice, the firms … Read the whole story
Instead of developing apps that are informational, businesses are adding more functionality to make apps more transactional with their customers. Read the whole story
The funding round, led by Bregal Sagemount, represents one of the largest raised for an SEO company and brings Conductor's total valuation of $500 … Read the whole story
The News Media Alliance, which represents most of the nation's large news organizations, on issued a statement condemning the court decisions to raise rates. Read the whole story