MediaPost Publications - Email Marketing Daily 12/03/2021

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Snuggly 'Smarketing': When B2B Sales And Marketing Are Fully Aligned

by Ray Schultz, Columnist

The two sides -- sales and marketing -- are fully integrated at roughly a third of companies, Convince & Convert and Ascend2 report. Read the whole story

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B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
by Ray Schultz
Performance scores have tightened, with buyers focusing on six key ingredients, Merkle reports. Read the whole story
Campaign Monitor Overhauls Its Customer Experience
by Ray Schultz
Campaign Monitor clients have access to A/B testing and smart recommendations, the company says. Read the whole story

Pegasystems Unveils Tool To Help Brands Serve Customers Throughout Their Journey
by Ray Schultz
Next-Best-Action Customer Journeys allows marketers react to customer needs in real time, the company says. Read the whole story
Global Ad Spending Set To Exceed Pre-COVID Levels As 'Triopoly' Dominates
by
Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. Read the whole story