Global Ad Spending Set To Exceed Pre-COVID Levels As 'Triopoly' Dominates
- by December 3, 2021
The emergence of the Omicron variant of the coronavirus has led to speculation about its possible effects on the global economy and media marketplace. All industry categories will exceed their pre-pandemic levels of ad spending next year, according to a WARC report.
However, its forecast says travel-related businesses may experience …
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