The two sides -- sales and marketing -- are fully integrated at roughly a third of companies, Convince & Convert and Ascend2 report. Read the whole story
Performance scores have tightened, with buyers focusing on six key ingredients, Merkle reports. Read the whole story
Campaign Monitor clients have access to A/B testing and smart recommendations, the company says. Read the whole story
Next-Best-Action Customer Journeys allows marketers react to customer needs in real time, the company says. Read the whole story
Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. Read the whole story