Email Insider
SMS is second in most countries and the biggest driver of unsubscribes is excessive frequency. Sender reputation is the primary factor for 46% in deciding to open an email, followed … Read the whole story
Firms that send offers intended for other age groups or genders will lose customers, parcelLab reports. Read the whole story
A Merkle study shows almost all consumers will provide more data if they have a positive experience with a brand. Read the whole story
More than half of consumers in a recent study said the ability to read comments is their favorite feature offered by publishers. Read the whole story
Grindr argues that the Norwegian decision was based on "incorrect and stereotypical assumptions" about the dating service's users. Read the whole story
Texas Attorney Gen. Ken Paxton is demanding that TikTok provide detailed explanations of its content-moderation practices as part of an investigation into whether the … Read the whole story
