Email Insider
by Ray Schultz, Columnist
Fifty-nine percent of marketers believe it's a fallacy that some customers are more valuable. That may explain why only 25% of firms have achieved consistent growth in the past 5 … Read the whole story
by Ray Schultz
The firms announced their merger last October, and have combined their services. Read the whole story
by Ray Schultz
Mailchimp is offering nine curated films and a gaming program for small business owners and entrepreneurs during Small Business Week, which runs through May … Read the whole story
by Wendy Davis
T-Mobile appears to have walked back plans to use subscribers' web-browsing history for ad targeting. Read the whole story
by Laurie Sullivan
The rewards program will create digital offers on Walmart.com and the Walmart app, where customers can access hundreds of cash rebates.The multiyear agreement rolls … Read the whole story
COMMENTARY
by Ryan Green
It's becoming a cookieless world. So where do we go from here? First, we need to measure what matters. Read the whole story