• by Ray Schultz , May 2, 2022

Newly merged email platforms TowerData and FreshAddress have rebranded as AtData. 

The renamed companies use the tagline The Email Address experts. 

The firms decided that “our team and vision was best served by a new brand that captured our shared strength and our future potential,” says CEO Tom Burke. 

This new branding will be featured AtData’s website and services, starting Monday.  

AtData offers these tools:

• Email Verification — The services include Email Validation SateToSend and ListGuard. 
• Identity—Users can match demographic and contact data for roughly 80% of U.S. email and postal addresses. The services include Email Append, Postal Append, Email Change of Address (ECOA), and Email Intelligence. 
• Fraud Prevention — AtData’s fraud API can help brands prevent fraud and reduce risk, the company says. 
• Engagement — Brands can recognize anonymous website visitors, segment custom and win them back with AtData’s Email Activity Signals and Website Visitor Identification, it adds.

TowerData merged with FreshAddress in October 2021. The merger was supported with a strategic investment from private equity firm TZP Group.

At the time, TowerData said the two firms had combined data assets totaling over 1.5 billion historical email and postal addresses linked to mobile IDs, cookies, demographics and over 1 billion monthly activity signals.

In 2019, TowerData acquired Xverify, an email validation specialist. 

Last September, FreshAddress debuted Email Change Of Address, a service that it said can help firms re-engage with bouncing and inactive email addresses within their customer lists.