Email Insider
by Ray Schultz, Columnist
Salesforce reports that consumer behavior changed during the pandemic, driving online innovation. Read the whole story
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by Ray Schultz
Salesforce has unveiled several enhancements to its Marketing and Commerce Clouds to connect marketing, commerce and service data, and has expanded its Customer Data … Read the whole story
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by Ray Schultz
The Salesforce Marketing Cloud can help brands monitor email performance -- their own and that of competitors, the firm says. Read the whole story
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by Ray Schultz
The company offers custom workflows with no developers needed, it says. Read the whole story
by Wendy Davis
"The proposed draft rules consequently exceed the agency's authority by handing down complete bans and other limitations by regulatory fiat," the ANA argues. Read the whole story
COMMENTARY
by Joe Mandese
By deprecating identity tracking, Apple has spurred a gold rush among agencies to develop new, far more innovative and effective ways of targeting people. Read the whole story