Almost all companies want to make better use of existing data -- but struggle to share it across departments, Forrester and Amperity report. Read the whole story
The engagement company already serves such Canadian customers as Shopify and Flair Airlines. Read the whole story
Four in five marketers say that at least 20% of their database is out of date, Outbase reports. Read the whole story
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. … Read the whole story
Just as Instagram tries out a suite of new age-verification tools for younger users on its platform, the popular social media network -- alongside … Read the whole story
Influencers with less than 10,000 followers have seen the most growth in paid collaborations with brands. Read the whole story