Email is not a 'traditional' channel. It's a digital medium, and it produces results throughout the customer journey. Read the whole story
Consumers are cautioned to never click on unknown links or disclose personal financial information. Read the whole story
The new network serves Switzerland. But one of the firms, Passendo, is also active in the U.S. and UK. Read the whole story
Most shoppers prefer some form of gift card personalization, with 30% of shoppers willing to pay an additional $3 to personalize their gift cards, … Read the whole story
"The fastest-growing area of training is the demand for addressing capability gaps in ad tech and martech (42% in 2022 vs. 26% in 2019)," … Read the whole story
Amazon has agreed to allow European users to cancel subscriptions to Prime with just two clicks. Read the whole story
Stix, Prjkt Ruby and Favor are among companies going on offense with efforts mostly aimed at boosting the sale of emergency contraception. Read the whole story